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Official website of NIO’s ONVO mass-market car brand goes online

Gabriella From Gasgoo| May 07 , 2024 17:21 BJT

Beijing (Gasgoo)- On May 6, the official website of ONVO (“乐道” in Chinese), a mainstream family car-oriented brand of NIO, was officially launched, featuring the message "Stay tuned for the first model, L60".

Official website of NIO’s ONVO mass-market car brand goes online

Photo credit: ONVO

However, the information displayed on the ONVO website is limited. Apart from the official ONVO logo, no other details are provided. Additionally, ONVO has also opened an official Weibo account, but it remains inactive with no further information or posts.

The launch of the ONVO website indicates that after nearly three years of preparation, NIO's sub-brand ONVO is entering an intensive promotional period. Furthermore, it has been reported that ONVO's management will make a public appearance on May 9, where details regarding responsible personnel, brand and logo meanings, as well as information about the ONVO App, will be clarified.

According to Reuters, Nicolas Vincelot, General Manager for NIO in France, revealed at a Sino-French business forum in Paris on May 6 that ONVO, the sub-brand of NIO, is expected to launch the L60 model for the mass market by the end of May. Additionally, in 2025, ONVO plans to introduce a second brand, Firefly, positioned at a lower price point of under $30,000 (approximately 216,500 yuan). Vincelot emphasized NIO's commitment to launching a new pure electric vehicle brand that will better cater to the demands of the European market.


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