Chongqing’s Liangjiang New Area inaugurates international NEV brand center

Shanghai (Gasgoo)- On May 12, the World Brand Moganshan Conference was successfully held in Deqing County, Zhejiang Province.

During the event, the Liangjiang New Area of Southwest China's Chongqing municipality inked a strategic cooperation agreement with the Equipment Center of China's Ministry of Industry and Information Technology (MIIT), marking the official debut of the International New Energy Vehicle Brand Center, which finds home in the Liangjiang New Area.

Photo credit: China National Brand

The International New Energy Vehicle Brand Center will concurrently establish new energy vehicle (NEV) testing and certification bases as well as import and export trading bases in the Liangjiang New Area. Its primary objectives include showcasing NEV brands, hosting events, conducting research consultations, and fostering exchanges. Through initiatives such as setting international brand standards, releasing brand rankings, and hosting international brand conferences, the center aims to establish a platform to promote the internationalization and cooperation of China's NEV industry.

This collaboration also signifies the establishment of the first New Energy Vehicle Brand Promotion Center outside of Beijing by the Equipment Center of the MIIT and the China Council for Brand Development.

In recent years, China's new energy vehicle sector has been on a meteoric rise. Taking the Liangjiang New Area as an example, in the first quarter of 2024, the value and output of the NEV industry in the area directly under its jurisdiction surged by 66.2% and 24.9%, respectively compared to the same period last year.