Chery Holding, Baidu to cement cooperation in intelligent driving, Internet marketing

Shanghai (Gasgoo)- Chery Holding and the Chinese Internet giant Baidu agreed on Jan. 14 to step up their cooperation in various fields like intelligent driving, sharing of overseas market resources and Internet marketing business.

Baidu will augment the AI technology empowerment to Chery so as to help the latter maintain a high-speed growth, while Chery Holding is to comprehensively strengthen resource investment in the cooperative projects with Baidu, according to the consensus reached at the meeting held among Chery Holding's chairman Yin Tongyue, Baidu's chairman and CEO Robin Li, and both parties' directors of intelligent driving and Internet marketing units.

To be specific, two companies will jointly develop the next-generation smart cockpit that satisfies the needs of Chery's consumers.

Besides, they will enable Baidu's Xiaodu in-car OS to power more Chery's models following the vehicles under the premium brand EXEED.

Adequately leveraging the abundant resources and experience in plurilingual voice- and semantic-related technologies, Baidu plans to customize technical schemes for Chery in a bid to help the auto group make inroads into such mature auto markets as Europe and America, while successfully remained No.1 among Chinese indigenous PV brands in terms of annual exports. 

Meanwhile, Chery Holding will share its overseas market resources with Baidu, and assist Baidu with consolidation and improvement in the influence to global auto industry by wielding Chery's strengths of engineering R&D, manufacturing and sales channels.

As for the Internet marketing business, Chery's marketing system will be fully integrated with Baidu's Mobile Ecosystem Group's heavy buyer sales unit for the joint development of a marketing chain based on Baidu's content ecosystem. 

Chery Holding is one of core partners of Baidu's Apollo open source autonomous driving platform. Two parties inked a strategic cooperation agreement as early as April 2017. At the CES 2018, Chery offered the world the first glimpse of an ARRIZO 5 car equipped with Baidu Apollo's autonomous driving technologies (photo source: Chery Holding's WeChat account).