NETA Auto, 360 Security Technology co-launch NETA GPT AI large model

Shanghai (Gasgoo)- Chinese new energy vehicle maker NETA Auto and cybersecurity giant 360 Security Technology Inc. recently entered into a strategic collaboration, culminating in the joint release of the NETA GPT, which integrates advanced AI technologies such as the 360 Smart Brain, Search, and Digital Human into the vehicle's cockpit. The partnership marks a significant leap for NETA Auto in the realm of automotive intelligence.

This collaboration introduces the NETA GPT, a large AI model, which is poised to debut in NETA Auto's upcoming SUV, the NETA L, set to hit the market in April. The deployment will be facilitated through Over-the-Air (OTA) updates, ensuring users promptly benefit from the cutting-edge AI advancements.

Photo credit: NETA Auto

NETA Auto states that this venture represents a major breakthrough in the field of automotive intelligence. With the support of NETA GPT, NETA Auto aims not only to achieve mass production of AI-native functionalities in a timely manner but also to redefine the experience of intelligent cockpits. The large-model technology is expected to empower various aspects of NETA Auto's product development and design, aligning with NETA Auto's strategic ambition to go 'All In AI' in the AI boom year of 2024.

In the realm of intelligent cockpit products, NETA Auto aims to leverage the NETA GPT to create a smarter AI Assistant, branching into functionalities such as Car Assistant, Search Assistant, Chat Assistant, fostering more intelligent and precise interactions with users and transforming the vehicle into a genuinely intelligent mobile space. The Car Assistant, utilizing the 360 Vector Model and NETA Auto's exclusive knowledge base, addresses users' queries promptly like "how to charge healthily" or "how to adjust the steering wheel." The Search and Chat Assistants, relying on the 360 search engine and 360 Smart Brain, assist users in resolving various daily-life queries, providing a more emotionally engaging interaction experience.

As for R&D, NETA Auto plans to merge 360's general models with NETA Auto's vertical data advantages, adopting a collaborative approach to construct NETA Auto's exclusive vertical large models.

Apart from advancements in intelligent cockpits and R&D of intelligent technologies, NETA Auto is also exploring the applications of large models in design, after-sales service, customer support, and marketing, aiming to achieve cost reduction and efficiency enhancement.