TuSimple expands into generative AI for animation, video games based on 'The Three-Body Problem'

Beijing (Gasgoo)- On August 15, 2024, global AI technology company TuSimple announced a collaboration with Shanghai Three-Body Animation Co., Ltd. to develop an animated feature film and a video game based on the internationally renowned sci-fi novel series “The Three-Body Problem” by Liu Cixin.

Photo credit: TuSimple

The novel series, one of the most successful sci-fi works in recent years, has sold over 30 million copies worldwide and has been adapted into multiple screen productions. This collaboration signifies TuSimple's official acquisition of adaptation rights and the utilization of its proprietary generative AI technology for the project.

This milestone also marks the formal establishment of TuSimple’s new generative AI business division, which has received unanimous approval from the company's board. Since early 2022, TuSimple has been advancing the development and application of large models and generative AI within the autonomous driving sector. The company’s self-developed infrastructure for data structuring and data processing provides a solid foundation for expanding generative AI into new areas, including the global $600 billion animation and video game market.

"The globally acclaimed 'The Three-Body Problem' series provides an exceptional canvas to showcase our emerging generative AI capabilities, which we believe will provide a near-term path to commercialization," said Mr. Lü Cheng, President and CEO of TuSimple. "We intend to collaborate with world-class creative talent to ensure exceptional storytelling. Our goal is to amplify human creativity, help shorten development timelines and address the backlog of projects in the industry."

"TuSimple was founded with the commitment to innovation and practical problem solving, and as the company forges another path within generative AI, our commitment remains the same. Furthermore, the company has no plans to exit the transportation sector and will continue to monetize its autonomous vehicle technology through technology partnerships and licensing," concluded Mr. Lü .