Yangwang’s first Center store opens door in Beijing

Shanghai (Gasgoo)- On November 10, Yangwang, BYD's luxury auto brand, saw its first Center store in China opened for business in Chaoyang district of Beijing city. This marks another significant move following the inauguration of Yangwang's first Experience Hall located at the iconic skyline of Shanghai, the Bund.

Photo credit: Yangwang

This exclusive two-story building, spanning over 10,000 square meters, boasts a unique charm that sets it apart. The ground floor is meticulously curated with distinct zones including an exhibition area, customer lounge, boutique and accessories section, new car delivery area, and after-sales service. Meanwhile, the second floor promises a shared workspace, tea art zone, reading lounge, multimedia R-space, children's entertainment area, restaurant, and massage room – a comprehensive sanctuary for customers once it officially opens.

Photo credit: Yangwang

Continuing the design philosophy of the Yangwang U8's interior, the center draws inspiration from the vast expanse of nature. The warm earthy color palette harmonizes with the highly authentic rock panel textures, reminiscent of natural stone. The seat colors echo the "Sunshine on Golden Mountains" theme from the Yangwang U8 Premium Edition's interior, creating a welcoming and natural ambiance. Furthermore, the spatial design incorporates open areas to maximize natural light, enhancing the overall aesthetic appeal.

Photo credit: Yangwang

The Yangwang Center store is not merely a showroom; it's a holistic support hub covering the entire lifecycle of pre-sales and after-sales for customers. From brand events and product experiences to sales, delivery, and post-purchase services, the center is poised to provide an immersive experience.

Moreover, in Beijing's Chaoyang Yangwang Center, a dedicated technology experience zone has been established, complete with outdoor test drive facilities. This enables customers to firsthand experience the performance of the Yangwang U8 Premium Edition. Regular user events are also on the agenda, ensuring customers stay updated on Yangwang's latest products, technologies, and services.

The automaker reveal that following the inauguration of the Beijing Chaoyang Yangwang Center, an Experience Hall on the Chang'an Street in Dongcheng District will also open its doors shortly, focusing on static product experiences and sales services. By the end of this year, Yangwang plans to have over 90 directly operated stores in more than 40 cities nationwide, with construction already underway for over 70 outlets.

Photo credit: Yangwang

Yǎngwàng, positioned as BYD's luxury new energy vehicle brand, was launched in January 2023. Its first mass-produced model, the Yangwang U8, targets the million-level new energy hardcore off-road market, offered in the Premium and Off-road Master editions. The Premium Edition officially hit the market on September 20 at a price of 1.098 million yuan.