BYD announces foray into Serbian NEV market

Shanghai (Gasgoo)- On March 17, BYD officially entered the Serbian market, partnering with leading distributor TDV Automotive to introduce a range of new energy vehicle (NEV) models, according to a post on BYD's WeChat account.

The lineup includes the all-electric BYD SEALION 7, BYD ATTO 2, BYD SEAL, and BYD ATTO 3, along with the plug-in hybrid SUV BYD SEAL U DM-i, catering to families seeking long-distance travel solutions.

Photo credit: BYD

Stella Li, Executive Vice President of BYD, expressed enthusiasm about the expansion, stating, “We are delighted to extend our sales network to Serbia. Every new market in Europe is crucial, and BYD is committed to bringing our sustainable technologies to more consumers. The models introduced in Serbia embody our commitment to quality, cutting-edge technology, and high efficiency.”

BYD's first showroom in Serbia is located in the capital, Belgrade, on Bulevar Milutina Milankovića. The company plans to open three additional sales and service centers across the country by the end of the year.

Earlier this month, BYD also made a significant move in Central America by showcasing the BYD YUAN PRO (named the Yuan UP in the Chinese market) at the Guatemala Auto Show, marking the model's official launch in the local market. Built on BYD's advanced e-Platform 3.0 and powered by its signature Blade Battery, the YUAN PRO strengthens BYD's strategic expansion in the region.

Additionally, BYD is accelerating its presence in Morocco with the recent launch of the BYD SEAGULL in Casablanca. This latest addition to BYD's Moroccan lineup comes in two variants, offering a range of 230 km and 300 km, respectively. Both versions are equipped with BYD's Blade Battery, and under DC fast charging, they can recharge from 30% to 80% of their battery capacity in just 30 minutes.