Articles Tagged with "Geely"
The Geely Nanoq electric car will go on sale in Europe this spring. The car was demonstrated at last month's COP15 global climate talks in Copenhagen, and following a positive reaction the company has now announced it will be sold in Europe.
Jan. 8 , 2010Geely describes itself as the "poor boy from the countryside", while Volvo is the "rich girl from the city". Geely believes that for the marriage to be successful, certain commitments must be made. Geely therefore strives to preserve Volvo's: 1. Brand Equity 2. Culture 3. Manufacturing and R&D in Europe (to preserve "European-ness") 4. Relationships with Suppliers and Distributors 5. Management Team (use Volvo management to run Volvo, similar in approach to Hong Kong integration: "One Country, Two Systems") 6. Relationship with Labor Union
Dec. 31 , 2009




