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In the first 10 months of this year, Changan Auto overseas sales have increased 129% over last year. Because that South America auto sales of Changan has exceeded Asian market, Changan takes South America as its key overseas market.

Honda initials various products advertisement bombing strategy like Volkswagen did in China. According to Honda publishing plan in June, the company will introduce as many as 12 new cars. It is also an allocation test for Honda.

Some automakers are feeding the viral content cravings of millennials to deepen their brand appeal. Volkswagen, Ford, Toyota, Mini and others are diversifying their ad strategies by deploying quirky posts on BuzzFeed, a millennial-dominated social news site known for its "Top (insert number)" lists in every topic imagina