Dongfeng Motor's DONGFENG, MHERO, VOYAH brands debut in Netherlands

Beijing (Gasgoo)- Recently, Chinese automaker Dongfeng Motor showcased its DONGFENG, MHERO, and VOYAH brands’ products in Alkmaar, Netherlands. Simultaneously, the first VOYAH showroom in the Netherlands officially opened in Alkmaar.

Photo credit: Dongfeng Motor

Dongfeng Motor has previously signed a cooperation agreement with local Dutch dealers. The opening of the showroom marks a significant step in establishing a comprehensive service and sales system for the VOYAH brand in the Netherlands, laying a stronger foundation for the automaker's expansion in the European market.

Alkmaar, located 40 kilometers north of Amsterdam, is renowned for its traditional cheese market and is a popular tourist destination.

Photo credit: Dongfeng Motor

Currently, Dongfeng Motor has four dealerships in the Netherlands, with a growing sales network. In the second half of this year, the automaker plans to commence sales in Belgium, further expanding its presence in the Nordic market. Dongfeng will continue to collaborate closely with partners to provide diverse and personalized products and mobility solutions to local consumers, aiming to establish a strong market presence in the Benelux region and achieve sustained growth and brand development.

The MHERO brand has already entered markets in Spain, Switzerland, and the UAE. On the other hand, since 2022, VOYAH has expanded into Norway, Finland, Denmark, the Netherlands, Bulgaria, the Czech Republic, Spain, and Italy. By the end of 2024, VOYAH plans to further penetrate European markets in Portugal, Belgium, and Germany.