Mercedes and Chrysler to share parts

Mercedes and Chrysler are to share chassis and components in some new models.

Seat components and steering columns are an example. These parts may appear in both Chrysler and Mercedes models, although each will retain its own steering wheels and seat covers. It's also likely that suspension systems will be shared.

Simplifying components and reducing time on manufacturing are other means of improving efficiency that DaimlerChrysler is investigating.

The firms already share certain components - the Chrysler 300C is based on the old-shape Mercedes E-Class, and Jeeps use Mercedes diesel engines.

DaimlerChrysler wants to make Chrysler more competitive. However, the company insists that the sharing of these parts won't damage the manufacturers' reputations.