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Borgward’s another personnel change: third senior executive leaves Borgward China

Nancy From 盖世汽车| September 22,2017

Borgward China Qi Subin third senior executive leaves Borgward Chinae-commerce businessBorgward China,personnel changes,Qi Subin,online sales,dealer network,


Shanghai (Gasgoo)-After the Borgward ISABELLA Concept made its world debut at the 2017 Frankfurt Motor Show, news about personnel changes of senior executives from Borgward China has spread frequently. Qi Subin, Deputy General Manager of Borgward Marketing Company had resigned recently. He is the third Chinese senior executive who chooses to leave Borgward. 

Qi Subin has a working experience in automotive industry for more than ten years. He once served at Great Wall Motor. During his tenure at Borgward, Qi Subin was mainly responsible for developing online sales. Borgward has had 180 dealers in China since it entered into Chinese market, but the resignation of Qi Subin will suspend Borgward's plan to expand dealer network to 220 by the end of this year. 

Borgward Group has a dealer network covering North China, East China, South China, Northeast China and Northwest China. Qi Subin not only promoted the development of traditional dealers, but also enhanced the e-commerce business for Borgward. Now Borgward has opened several flagship stores on its official website, JD.com and Tmall.com.

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