New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media
Feb. 18 , 2014On October 23, 2013, Modine held its China Annual Supplier Meeting in Changzhou, Jiangsu province of China. Specialized in thermal management systems and components, Modine provides products used in light, medium and heavy duty vehicles, off-highway and industrial equipment, and heating, ventilation and air conditioning equipment. Modine has two plants in China now, one is in Songjiang, Shanghai, and the other is in Changzhou, Jiangsu.
Feb. 10 , 2014While everybody was slugging it out in China and India, a new market emerged, almost unnoticed. Let me quickly describe this market - population of over 600million, GDP of over 2,333 billion USD with rapid growth, car penetration in the single digits, imports prevalent as demand outstrips supply and a car is still the most aspirational product that is a visible indicator of personal and professional success and status. Surprised??
Oct. 30 , 2013Gasgoo.com (Shanghai) - Being able to purchase vehicles on the Internet is one of the newest developments in the Chinese automobile market. Mercedes-Benz, Jianghuai Automobile, BYD and Geely Automobile are among some of the manufacturers whose vehicles can now be purchased online. Although online buying has yet to replace the traditional business model of going to certified 4S dealerships to buy cars, there are those who believe it will become a mainstream sales method in the near future.
Oct. 21 , 2013