Summary: Great Wall’s future in the Chinese and global automotive markets

Great Wall Motor, China’s leading SUV manufacturer, has exceeded expectations to become the country’s best performing own brand manufacturer for the first half of the year. Great Wall’s progressive marketing strategy and unique product lineup have been major factors behind its strong performance. The manufacturer reported year-on-year sales growth of 43.5 percent over the first half of the year, 17 percent above the industry average. Two of its key models, the Haval H6 and M4 have both entered the top ten sales charts for their respective segments.

Aug. 30 , 2013