Interview & Commentary
US car makers struggle to convince a nation of social sceptics
New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media
Feb. 18 , 2014While all eyes were on “Chindia”, tremendous growth opportunities have emerged
While everybody was slugging it out in China and India, a new market emerged, almost unnoticed. Let me quickly describe this market - population of over 600million, GDP of over 2,333 billion USD with rapid growth, car penetration in the single digits, imports prevalent as demand outstrips supply and a car is still the most aspirational product that is a visible indicator of personal and professional success and status. Surprised??
Oct. 30 , 2013




