Despite slowdown in market growth rates, China is still home to the world's largest number of automobile consumers, something which multinational enterprises must still pay attention to. How to succeed in a fiercely competitive market is still a key concern for these companies. Dana is no exception. In order to gain a better understanding of the company's financial situation, competitive state and its development plans for China, Gasgoo.com (Chinese) interviewed the President of Dana Holding Corporation's Asia-Pacific branch, Robert Pyle.

Recent years have seen significant changes to China automotive consumer groups. With post-80s reaching the age of 22 to 32, and post-70s into their 40's, the post-80s have become the largest automotive consumer group in China; Meanwhile, post-60s is shrinking in their consumption size while the post-90s are starting to show their presence in the market; On top of age demography changes, gender inclination is also shifting ,even though the market is still male dominant, number of female drivers has been rocketing for recent years and is now 40% of the market.