At the end of April, Jaguar- Land Rover China made modes are under trail production, and its imported and China made modes marketing integration is speeding up. Recently, as reporter known, Bob Grace, former president of Jaguar- Land Rover, is promoted as president of Jaguar- Land Rover Great China. Insider of Jaguar- Land Rover tells reporter that Bob management range includes Taiwan, Hong Kong and Macao after promotion.
After promotion, Bob has more authorization onto imported car business, but still has no management over joint venture Chery- Jaguar- Land Rover. Chris Bryant, top president of Chery- Jaguar- Land Rover, reports to head office of British directly. Meanwhile, Bob reports to chairman of global sales and marketing. There is no subordinate relationship between them.
It also means that the profit triangle will not stop. The negotiation between Chery and Jaguar- Land Rover looks between Chinese and foreign parts only. However, it actually involves imported foreign part represent imported car business and China made business and Chinese part. It makes the position of Bob is kind of awkward. It is the epitome of the relationship of integration of Jaguar- Land Rover in China.
Although Chery- Jaguar- Land Rover and Jaguar- Land Rover China make agreement of marketing, the integration is still delayed by profit game among different parts. However, with promotion of Bob, it may be the first step of Jaguar- Land Rover integration. The insider close with Jaguar- Land Roversays that Jaguar- Land Rover has not set individual investment company in China, Jaguar- Land Rover China represent more than just sales management. “With more authorization from head office, it is possible for Jaguar- Land Rover China upgrade its management range. It is not impossible for Bob in charge of joint venture.”
At the next half year of 2013, Chery-Jaguar- Land Rover, which found for 1 year already, announces its marketing integration plan. According to original plan, China made cars and imported ones shall be sold within the same network. Besides, new dealers and channel management shall be decided by “marketing integration organization” found by both sides as well.
It means that new dealers of Jaguar- Land Rover shall be authorized by Chery and Jaguar- Land Rover together. Jaguar- Land Rover China plans to found an integrated marketing department represents marketing, sales and after sales service of Jaguar- Land Rover imported and China made cars.
