Gasgoo Munich- Great Wall Motor has responded to the recently released "Guidelines on Overseas Competitive Behavior and Compliance in the Automotive Industry," a joint publication by the Ministry of Commerce, the Ministry of Industry and Information Technology, and the State Administration for Market Regulation. The automaker stated it will use the guidelines as a benchmark for international development, adhering to legal compliance, fair competition, and mutual benefit. It emphasized that it will strictly standardize domestic and overseas product pricing systems.
Image Source: Great Wall Motor
Great Wall Motor's statement aligns compliance with its "ecosystem expansion" strategy. The company stated that through localized production, operations, cross-cultural branding, and supply chain security, it has built a comprehensive local system covering R&D, manufacturing, supply, sales, and service. It pledged to continue integrating into local ecosystems and cultures.
The response comes as the importance of overseas business for Chinese automakers increases rapidly. Great Wall Motor's latest production and sales report shows overseas sales reached 62,517 units in August 2026. Cumulative overseas sales for the first eight months reached 415,958 units. With total sales for the same period at 805,358 units, overseas volume accounts for more than half of the company's total.
Notably, while the guidelines serve as a reference rather than mandatory regulations, the policy signal is clear. The Ministry of Commerce noted that Chinese automobile exports reached 8.32 million units in 2025, reaching over 200 countries and regions, with Chinese companies investing in auto manufacturing in more than 80 countries. As the industry shifts from "selling abroad" to localized production and long-term operations, issues such as pricing order, labor practices, data security, and supply chain compliance are evolving from internal management matters into critical hurdles determining the quality of globalization.
