Gasgoo.com (Shanghai March 8) - BMW's Mini brand is looking to diversify its consumer base by attracting more male buyers. According to a report appearing on ynet.com, BMW Mini China Brand Manager Zhu Jiang stated that the manufacturer is planning to give the entire Mini brand a facelift to make it more "sporty" and "masculine". Mr. Zhu made the remarks at an event marking the market debut of the Mini Coupé and Roadster.