Gasgoo.com (Shanghai April 11) - The recent decline in the ultra-luxury and sports car segments in China is forcing many manufacturers to modify their marketing strategies. Ferrari's Shanghai based sales company, Ferrari-Maserati Automobile International Trading Company, also known as Ferrari-Maserati China, abruptly terminated sales and after-sales cooperation agreements with two dealerships owned by the Shenzhen-based Jiahong Trading Development Company, Beijing Business Today reported today. Reports have also surfaced that Ferrari-Maserati China has broken similar agreements with two other dealerships. Many analysts believe that these reports are a sign that Ferrari-Maserati are looking to reduce its sales and marketing operations in the country, which is something the other 20 plus certified dealerships in China should be aware of.
Jun. 17 , 2014




