Gasgoo.com (Shanghai June 15th)–Recently, the launching of RX5, the global first connected car, has drawn widely public attention from the industry and media. But opposition also exists. Therefore, Gasgoo conducts an interview to find out whether consumers believe RX5 will be the leader of future Chinese auto market.
Few innovation highlights and eye-catching YunOS system
About 70% of consumers believe RX5 has few innovation highlights, needing further developments. For current consumers, cars are mainly used as a way of transportation. Connected cars are mainly replaced by portable mobile terminals such as mobile phones, especially in the domestic environment with underdeveloped technologies and high communication expenses.
RX5 is designed with the concept of Roewe Vision R Concept Car, showing a modern and unified image. As a car with Internet background, consumers also have great interest in its Yun OS system.
Roewe RX5 modelling
According to official introduction, Yun OS system could be regarded as its second engine. Drivers could complete the scene design in different driving scenes. Besides, consumers may control the function by natural speeches such as playing music, opening skylights and adjusting temperature of air conditioners.
Standard configuration model with Yun OS will be main force in sales market
Price is an important factor for consumers to choose in the current SUV market. RX5 presents two pricing schemes. The first “City SUV” covering manual and DCT 1.5T model is priced at RMB 99,800 to 138,800, while the other Yun OS “Internet SUV” covers 1.5T and 2.0T models. Survey shows that most consumers have more interests in the DCT 1.5T model, which is priced at RMB 148,800.
Product quality is the key factor
Survey finds out that RX5, a combined product of auto giant and Internet giant, is more accepted by its quality than the brand propaganda.
