JD.com and MagicLab announce strategic partnership

Edited by Aya From Gasgoo

Gasgoo Munich- MagicLab and JD.com have officially signed a strategic partnership agreement, according to a news press issued on June 24.

The two companies will deepen their collaboration around consumer-grade embodied products, focusing on key scenarios such as education, inspection, and guided tours. Together, they aim to build a full-lifecycle ecosystem spanning R&D innovation, product incubation, deployment, channel sales, and service operations to drive the large-scale commercialization of embodied intelligent robots.

Both parties have agreed to contribute products, supply chain capabilities, and resources, with a target of reaching 1 billion yuan in sales for MagicLab-branded products on the JD.com platform.

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Image source: MagicLab

Specifically, the partnership will focus on deep synergy in key embodied intelligence technologies. MagicLab will leverage its strengths in humanoid body control, motion planning, multimodal perception, embodied algorithms, and scenario-based applications. JD.com will open up its JoyInside embodied intelligence interaction capabilities, combining them with vast user insights, consumer trend analysis, and accumulated scenario data to continuously upgrade robots' abilities in autonomous perception, task execution, and emotional interaction within home services, educational companionship, and smart guidance.

On the product front, the two will drive innovation and iteration across different user groups and application scenarios. This relies on MagicLab's portfolio of humanoid and quadruped robots, combined with JD.com's strengths in user operations, consumer trend insights, and market demand analysis.

MagicLab possesses full-stack in-house capabilities ranging from core components and body R&D to motion control, multimodal perception, embodied intelligence models, and scenario solutions. With a self-developed core hardware rate exceeding 90%, the company has established a complete product system that includes humanoid robots, quadruped robots, dexterous hands, and embodied intelligence software platforms.

JD.com continues to expand its presence in the intelligent robotics industry. Building on its "Intelligent Robot Industry Acceleration 2.0 Plan," the retailer is investing significant resources to refine its industrial ecosystem, channel systems, supply chain capabilities, and service networks, providing critical support for the large-scale development of the robotics sector.

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