FF officially announces robotics strategy

On Jan. 8, Faraday Future (FF) said it is launching a new product line of embodied AI robots, rolling it out under the upgraded global EAI Industry Bridge strategy.

Image source: FF

FF argues that as AI moves into large-scale deployment and commercialization, EAI stands among the strategic directions with the most durable value and impact in this cycle.

On that premise, FF is aiming to open a global, trillion-dollar AI arena from the U.S. — positioning itself to be the first in the country to deliver humanoid robots with a positive contribution margin, and one of America's leading AI robotics companies.

FF plans to stage the FF AI Robotics U.S. "Ultimate Launch" during the National Automobile Dealers Association (NADA) Show in Las Vegas on Feb. 4, unveiling its first embodied AI products, opening public demos, and starting sales.

Also during the NADA Show, it will host the inaugural FX Par Partner Summit — giving partners a chance to join the FX new-car sales and co-creation network, and to become among the first FX Par partners of FF AI Robotics.

FF also plans a Middle East "Ultimate Launch" for its first embodied AI robot products in March.

"In 2026, we'll spur our 'horse' to full gallop — success at the ready. This year will be one where FF runs at full speed and sprints toward victory. We'll go all out to ensure FX Super One reaches mass production, deliveries and a successful ramp, opening a new era powered by two tracks: EAI EVs and EAI robots," said Jia Yueting, FF's founder and Co-CEO.