Gasgoo Munich- GAC officially entered the New Zealand market on January 15 with a brand launch ceremony in Auckland. The event featured the debut of three distinct models: the AION V electric SUV, the Trumpchi M8 PHEV, and the Trumpchi GS3 Emzoom compact SUV. This launch offers local consumers a broader range of mobility options.
Image source: GAC Group (same below)
The launch marks a significant step in GAC's "One GAC 2.0" global strategy. Unveiled in March 2025, the strategy centers on a unified vision, goal, and image. It utilizes five key initiatives—including product, channel, and service localization—to build a consistent global brand presence. GAC now operates in 86 countries and regions, with New Zealand serving as a critical hub for deepening its footprint in the Asia-Pacific.
Wang Shunsheng, deputy general manager of GAC International and president of the Asia-Pacific regional center, emphasized the company's commitment to long-term growth and mutual benefit. "In New Zealand, for New Zealand" is the guiding principle, he said. GAC will focus on localizing products, customer experiences, and after-sales services to build sustainable partnerships and better meet local demands.
GAC plans to ramp up investment in New Zealand, working alongside local distributor Gismo. Leveraging its full industrial chain advantages and grounding its operations in localization, the company aims to continuously refine its dealership network and service system with user needs at the core.
The trio is tailored to the New Zealand market. The AION V focuses on green, smart mobility, aligning with local environmental values. The Trumpchi M8 PHEV bridges business and family use, while the Trumpchi GS3 Emzoom offers agile handling for outdoor adventures. This reflects the brand's "Travel Freely, Enjoy Life" philosophy. GAC plans to continue increasing investment and gradually expand its product lineup to support the local green mobility ecosystem.
As a key player in the global expansion of Chinese automakers, GAC has seen its overseas sales surpass 130,000 units in 2025, a 45% year-on-year increase. The New Zealand launch serves as a new starting point for its Asia-Pacific strategy. It also builds a bridge for automotive industry exchange between the two nations, potentially driving greater diversification in the local market.
