Gasgoo learned on Jan. 8 that General Motors turned in a strong 2025 in China, with full-year deliveries nearing 1.9 million — up 2.3% from 2024 — and both retail sales and market share advancing year on year. NEV sales came in near 1 million, accounting for more than half of the total, a 22.6% increase that set new records for both volume and penetration.
"These positive results stem from our relentless focus on product excellence and disciplined actions in production and inventory," said John Roth, senior vice president of General Motors and president of GM China. "Leveraging our speed and mature capabilities, we look forward to bringing more products that customers around the world love in the year ahead."
Drilling down, Buick fired on multiple fronts. Its high-end NEV sub-brand "Zhijing" drew a warm market response after the L7 intelligent luxury sedan and the Shijia flagship NEV MPV launched in the fourth quarter. Both are built on the locally developed "Xiaoyao" Super Integrated Architecture and feature the "Xiaoyao Intelligent Drive" driver-assistance system co-developed with Momenta.
Image source: General Motors
Buick has led the premium MPV market for more than 20 years. In 2025, its MPV sales topped 120,000 units, up 23% from a year earlier. With the new GL8 Land Business Class, GL8 Lushang and Encasa rolling out through 2025, Buick has built a full lineup spanning mainstream to luxury and covering both ICE and NEV powertrains. The Envision and LaCrosse reached cumulative off-line milestones of 1.8 million and 1.3 million units, respectively, while full-year sales jumped 76.4% and more than doubled.
Among luxury marques, Cadillac continued to fortify its SUV position, with LYRIQ and XT5 deliveries up 90% and 32.4% year on year. Recently, Cadillac’s F1 team named Chinese driver Zhou Guanyu as reserve driver to support its planned 2026 debut; he is set to race at the F1 Chinese Grand Prix in Shanghai this March.
In the mass-market NEV segment, the Wuling Hongguang MINIEV family surpassed 435,000 units, with four-door variants contributing two-thirds of sales. The Bingo series, buoyed by the newly launched Bingo S, exceeded 210,000 units in total. Baojun’s brand sales rose 12.3% year on year; the Yep PLUS sold more than 26,000 units, while Yunhai deliveries jumped 60% to above 11,000.
In 2026, every new product General Motors launches in China will offer a NEV option, with homegrown innovation set to play a bigger role.
