Gasgoo Munich- OnJuly 9, Tank Brand General Manager Gu Yukun stated that since pre-sales for the all-new Tank 300 began on July 6, order volume has exceeded the brand's early expectations. "Every day's order volume is equivalent to what we previously sold in a month," he said. Notably, orders for the Shining Yellow finish and the Hi4-Z hybrid version each surpassed a 60% share. The new model is officially set to launch on July 19.
The pre-sales data reflects clear user preferences, with two high-spec configurations becoming the mainstream choices. Shining Yellow is an exclusive new paint for this generation; featuring high saturation, anti-fading properties, and scratch-repair technology, it meets the demand for personalized aesthetics among younger users. The Hi4-Z hybrid system, as the top-tier powertrain solution, balances strong acceleration, long range, and low energy consumption, making it suitable for commuting, camping, and off-roading. Together, these two options are driving the bulk of the new orders.
Image Source: Tank
Positioned as a trendy off-road SUV for younger demographics, the car faces a market where hard-core off-road products are becoming increasingly homogenous. By leveraging its hybrid powertrain, factory modification capabilities, and luxury cabin features to create a differentiated advantage, the vehicle’s strong pre-order performance confirms that its positioning hits the market demand precisely.
The brand expressed gratitude for the enthusiastic consumer support while confirming the launch timeline. The July 19 launch event will also unveil the results of an online lyric co-creation project, alongside full details on pricing and purchase incentives.
The strong interest during the pre-sale phase lays a foundation for the market debut, but factors such as subsequent delivery speeds, pricing fluctuations, and competition from rivals will directly impact the vehicle's medium- to long-term performance. The conversion rate following the official launch remains a key metric.
