Gasgoo Munich-On June 26, the "Yearn, Go" Jetour Automobile 2nd Square Box Conference and New Product Launch commenced in Dunhuang. Themed "Yearn, Go," the event saw Jetour continue to practice its "Travel+" culture. The brand unveiled a series of new vehicles, aiming to transform off-roading from exclusive adventures into accessible experiences for all.
Image Source: Jetour Automobile
As a sub-brand of Chery Group, Jetour has operated for over seven years since its launch in January 2018. Global cumulative sales have surpassed 2.39 million units, reaching 100 countries and regions. Its "Square Box" models have achieved monthly sales exceeding 10,000 units for 28 consecutive months, with global sales totaling over 700,000. As of the end of 2024, the brand ranked first in Chinese SUV sales in 15 markets and led the Square Box category in nine markets.
Jetour Automobile's cumulative sales reached 2.39 million units in 100 countries and regions. As of the end of 2024, the brand held the top spot for Chinese SUV sales in 15 markets and led the Square Box category in nine.
At the conference, Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Jetour focuses on the core "Travel+" strategy. The brand leverages five advantages: strategic vision, technical capability, travel ecosystem, global layout, and product diversity. It aims to elevate the "Square Box" from a vehicle category into a global automotive travel brand.
Image Source: Jetour Automobile
Full Energy Coverage, All Scenarios, All Markets: Global Square Box Family Expands
Expanding from a single "Square Box" model to a global family, Jetour addresses diverse needs by focusing on both new energy and traditional fuel vehicles. The brand continues to expand its Square Box lineup to achieve coverage across energy types, scenarios, and markets. Models displayed included the Freeer 7 PLUS, the new Shanhai T1 4WD, Shanhai T2, Roamer, and the 2026 Jetour Traveler.
The Shanhai T2 serves as the flagship for off-road travel, featuring an AI all-terrain intelligent control system, off-road mode, and intelligent one-pedal off-road driving capabilities. The Roamer, a new "Square Box" model, offers versatile space, comfort, intelligent 4WD, and handling capabilities, balancing urban driving with outdoor performance.
Image Source: Jetour Automobile
Jetour Freeer 7 PLUS & New Shanhai T1 4WD Launch
The conference featured the global debut of two "Super Square Box" models. The Jetour Freeer 7 PLUS launched in two versions with a starting price of 119,900 yuan. The new Shanhai T1 4WD launched in three versions with a starting price of 149,900 yuan. Additionally, three versions of the Freeer were offered with a trade-in price starting at 89,900 yuan.
Dai Lihong, Vice President of Chery Automobile Co., Ltd. and General Manager of the Jetour Brand Division, explained the core value of the new models. He stated that Jetour uses these two Super Square Boxes to meet evolving user needs and establish new standards for the segment. The Freeer 7 PLUS addresses fuel-powered Square Box models with "intelligent driving assistance, intelligent cockpit, and intelligent 4WD," making smart features accessible to all drivers. The new Shanhai T1 4WD provides a hybrid solution, equipped with a CATL 43.2 kWh battery offering 220 km of pure electric range and a three-motor 4WD architecture that maintains four-wheel drive in both charged and low-battery states.
Image Source: Jetour Automobile
As the next-generation Square Box for global markets, the Jetour Freeer 7 PLUS features intelligent driving, off-road capabilities, and safety systems. It covers various scenarios including city commuting, long-distance travel, and off-road driving. The vehicle includes the Falcon 500 high-level driving assistance system and an AI smart cockpit. For off-road performance, XWD fully automatic intelligent 4WD provides capability, paired with a 2.0TD engine and an 8AT transmission. The body structure uses over 80% high-strength steel with integrated door rings and sunroof reinforcement.
Image Source: Jetour Automobile
Positioned as a "versatile home-use Square Box," the new Shanhai T1 4WD features electric hybrid off-road architecture with maximum power of 455 kW and peak torque of 875 N·m. The system ensures stable 4WD output regardless of battery level, balancing off-road performance with operating efficiency. XWD intelligent 4WD supports "7+X" off-road modes. The "X" intelligent mode assists drivers in navigating complex terrain.
Image Source: Jetour Automobile
Deeply Practicing the "Travel+" Strategy
Since its inception, Jetour has focused on two areas: as an automotive manufacturer building off-road technology and products, and as a travel service provider offering travel solutions.
Jetour's "Travel+" ecosystem has integrated over 20,000 hotels, 10,000 types of travel goods, 3,000 stations, and 600 types of travel benefits, providing services covering pre-trip, mid-trip, and post-trip phases.
Responding to the Ministry of Culture and Tourism's "Car + Culture/Tourism" initiative, Jetour signed a strategic cooperation agreement with Dunhuang to jointly develop travel culture.
At the event, Jetour invited singer Xu Wei to perform songs including "Blue Lotus" and "Travel." The performance reflected the brand spirit of "Yearn, Go" as the display vehicles highlighted the journey.
Image Source: Jetour Automobile
By using technology to enhance off-road capabilities and a "Travel+" ecosystem, Jetour Automobile demonstrates the potential of Chinese Square Box vehicles.
