The first global launching ceremony of Koleos at Chengdu motor show have brought unexpected attention to Renault brand. Renault China CEO Chen Guozhang announced that Koleos had launched 7 models with two displacements, 2.0L and 2.5L, the price of which was 189,800 RMB ~ 296,800 RMB.
Chen Guozhang said, "from April Fluence, August Latitude to Koleos, all three models have big changes, and the change is more unified. First, the front appearances are more stylish. Second is the price/performance. Three models all increase the configuration and at the same time, slash prices so as to compete with domestic brands. These three models have the quality of imported cars with the prices of domestic cars.
“On the development strategy of Renault in China,” Chen Guozhang said, “Renault chooses to make Renault running first on the road, so over the past few years, Renault in China has always been focusing on the main production model. Now we have 100,000 retain customers, parts library has been built in China and accessories prices dropped significantly, basically in line with similar domestic accessories prices. Product pricing is almost the same with domestic cars so as to compete directly with domestic cars.”
“On the problem of import car price fixing in the near future, “ said Chen Guozhang, “Renault has found the reason that there is a huge gap between domestic and imported car prices. Renault is very prescient and made the adjustment from the beginning. Through a series of adjustments, reducing our inventory, transportation and other costs, Renault had found a new localization in the market, that is the high cost/performance of imported brands. With the same configuration, and the same quality, but the price is far lower than other brands of imported cars. In addition, the Government began to investigate whether all imported brand was manipulating prices and found Reynolds did not participate, which strongly proves that Renault brand is very honest.”
"We are committed to allowing consumers to fell Renault ' casual luxury ' brand identity. As Renault is not the luxury car but the import car, so the first definition of Reynolds ' casual luxury ' is the deployment of rich imported products, the second definition is to afford high-end products, value for money. This is the main reason of Koleos ‘s success. " Chen Guozhang says.
