Gasgoo Munich- Gasgoo reported that Tesla China has announced an insurance subsidy of 8,000 yuan. Customers taking delivery of the Model 3 RWD, Model 3 Long Range RWD, and Model 3 Long Range AWD between now and Feb. 28 are eligible.
Image source: Tesla
This insurance subsidy marks Tesla's latest promotional move to adapt to shifting market dynamics, following a seven-year low-interest financing plan it launched in China on Jan. 6.
Tesla's policy adjustment is closely tied to the current market environment and shifting regulations. Starting in early 2026, China's purchase tax policy for new energy vehicles will change from a full exemption to a 5% levy. At the same time, trade-in subsidy programs in multiple cities are set to expire. These policy shifts are influencing consumer purchasing decisions and prompting automakers to adjust their promotional strategies to navigate the changing landscape.
According to public delivery data, Tesla's total deliveries in the Chinese market reached 625,698 units in 2025, down 4.78% from 2024.
Historically, Tesla has frequently introduced insurance subsidies and similar promotions at the start of the year to counter the seasonal demand slump in the domestic auto market. These short-term incentives are typically adjusted based on subsequent sales trends and are gradually phased out once market demand recovers.
