Gasgoo Munich- The world's first robot "9S store," dubbed "Super Robot World," recently opened its doors in Changsha. This marks the latest iteration of a business model combining offline deep experience with online full-process services, following the company's launch of a robot 4S store last November.
Image Source: Hunan Daily
Spanning a total area of 15,000 square meters, the store opened its first phase covering nearly 5,000 square meters. Unlike the previous 4S model focused primarily on display and sales, the 9S system expands functional modules to nine categories: Scenario, Sales, Subscription, Solution, Support, Showcase, Success, Science, and Skill. This architecture integrates hardware retail, solution delivery, after-sales support, and industry incubation within a single physical space.
Currently, the store features over 100 robot products across six sectors, including smart healthcare, intelligent manufacturing, and smart education, alongside more than 50 immersive interactive scenarios. From solution verification and scenario adaptation to commercial conversion, the venue offers end-to-end service support, allowing users to complete equipment trials, benchmark specifications, and make purchasing decisions on-site.
This is the first time a domestic robotics retailer has integrated "Success" (incubation) and "Skill" (training) into an offline store's functional modules, signaling that the channel is not only handling sales but also extending upstream into the industry. For business clients, the 9S store offers custom development and scenario verification environments; for individual consumers, educational exhibits and hands-on experiences lower the barrier to purchase.
The shift from 4S to 9S is, on the surface, an update of retail terminology. At its core, however, it represents a tangible move by the robotics industry to pivot from "selling equipment" to "selling scenarios and services." Whether this model succeeds will depend on the authenticity of scenario reproduction and the robustness of backend service support.
