Great Wall Motor to launch more sedan models

Shanghai, September 5 (Gasgoo.com) Great Wall Motor, already China's top maker of SUVs and pickups, announced the company will roll out more sedan models in the coming two years, said Jia Yaquan, general manager of Great Wall Automobile Sales Company to Shanghai Securities yesterday.

As a leading pickup maker, the Great Wall Motor has begun to shift to sedan production in recent years. In the coming two years, the company will launch more sedan models apart from its showcased A0 and A-level hatchbacks, according to Jia Yaquan.

Under the pressure of continuous rising material costs and weakening demand, China’s independent automakers are facing tough challenge and beginning to slow down price cuts. However, Great Wall Motor has launched price reduction program for 100 days. The maximum discount even reaches 30,000 yuan, a conspicuous move in a 100,000-yuan MPV market. 

"It’s just a temporary sales promotion," said Jia Yaquan, "Great Wall is adjusting both the price and configuration of Cowry Cross-MPV series during the 100-day discount event through November 30 to extend the better price-performance-ratio Cross-MPV market. We also expect to lead the middle- and low-end MPV market by competitve price," he added.

According to Jia, the 100-day discount has brought satisfying results, with consumers swarming into the company’s 4S stores, including many foreign companies and joint ventures.