Chery to build low-end, high-end brands by 2009
Shanghai, November 24 (Gasgoo.com) Chery Auto is planning to build a new brand “Karry” for the low-end market and also a high-end brand in its ongoing Chery Quantum Automobile project, Yin Tongyao, president of Chery Auto told, Beijing News reporters.
The new brands programme was announced at the recent signing ceremony for Chery’s cooperation with Thai Yarnyon Co. Yin said Chery aims to launch four models by 2009, targeting the second- and third-tier cities. The models will get new brands and new sales networks, he added.
Besides, Yin confirmed that Chery Automobile Co's joint venture with the U.S.-based Quantum LLC is going very well and will build a high-end brand when it starts operation.
Chery is considering a new brand strategy, which is expected to be unveiled at the 2009 Shanghai Auto Show (April 20-28), Yin disclosed.
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