Geely Auto slims down admin & workforce

Shanghai, December 11 (Gasgoo.com) A spokesman of Geely Auto Holdings Group has recently announced that the independent Chinese automaker has carried out a sweeping reform by streamlining its administration and slimming down the workforce to improve efficiency and productivity amid the financial crisis, said Nanfang Daily today.

Geely Auto Group has cut its 22 administrative divisions to 15, reduced 25 tier-1 companies to 19, and has disbanded five tier-2 companies. The full-year sales target of this year has been raised by 25% and the productivity of the workforce has increased by 17-30%. The laid-off employees are well placed to new facilities for expansion or other units of the group.

The spokesman said that Geely Auto expects the streamlined administration and slimmed workforce will help boost its corporate efficiency and productivity, and enhance the core value of its R&D-production-supply-marketing chains.

This sweeping reform is seen as one of the effective ways to ease the impact of the financial crisis on the auto industry. However, in early November Geely Auto was reportedly recruiting more talents for its growth to buck the crisis of China's auto industry.

As China's top private automaker, Geely Auto lately kicked off the debut of 12 new car models under three subsidiary brands, the Geely Eagle series, Imperial (Dihao, or "small Rolls-Royce"), and the TX series. The Geely Panda hit the domestic market on Nov. 19.