Chery QQme minicar set for launch in H1

Shanghai, March 2 (Gasgoo.com) Chery Auto is set to launch its trendy mini-car Chery QQme, previously codenamed Chery S16, in the first half of this year, sina.com said today. The Mini-like mini-car will target the young female market.

Since its concept was unveiled in 2005, this quaint small Chery model has been eagerly anticipated by young Chinese buyers, especially female customers. Sources said that the Chery S16 has recently got its official name Chery QQme to present its "QQme, Only me" theme. It aims to set the world's small-car trend as well as to express the independence, confidence, and aggressiveness of the young generation.

As a fashionable mini-car model designed for young customers, the Chery QQme will rival the VW Beetles and BMW Mini in the market. But in the design essence, styling aesthetics and youthful dynamics, Chery QQme is claimed to have no match yet in the small car segment. Chery Auto started as a manufacturer of QQ small cars and still keeps its leading R&D capability in this field.

Some experts said that the Chery QQme is not a beautiful car, but its "ugliness" somehow comes together to make this car super-cool! Remember that many people considered the original Mini and Beatles to be plain-looking cars, but they have sold millions of them over decades.

The Chery QQme's design is seen as a "cute overload" aimed at fashion-conscious young buyers, especially the female consumer demographic. The dashboard is supposed to imitate a smiling face.