Renault restarts its auto import strategy in China

Renault, the close partner of Nissan Motor Co., Ltd., is poised to restart its auto import strategy in China, one of the world's most important auto markets, since Laguna, a medium-grade sedan, is launched here, said Robert Chan, general manager of the Renault-branded import car division at Nissan (China) Investment Co., Ltd.
 
In the Chinese market, Renault will be positioned as a leisure and luxury brand, and it is scheduled to bring in 14 auto types including below-1.6L cars in the coming three years. For instance, it has planned to sell Laguna and another type of SUV in 2009 and Laguna is priced at 298,000 yuan ($43,630).

Next, it will build up its sales outlet network across the country in terms of quality and amount. It is expected to reach a sales volume of 2,000 to 3,000 cars here in 2009, the general manager predicted.