Dongfeng vehicles roll into Malaysian market

Shanghai, April 1 (Gasgoo.com) Chinese automaker Dongfeng Motor has made its foray into the Malaysian market with two new models - the Bison 260 and Kinland 420, xinhuanet.com reported today.

The two models are locally assembled in Kulim and distributed by Quasar Industrial Vehicles. They were launched by Malaysian Transport Minister in Kuala Lumpur yesterday. There are already 24 units of the new Dongfeng commercial vehicles in the Malaysian market and the response thus far has been very encouraging.

Dongfeng Bison 260, with engine technology from the U.S., would be priced at RM138,000 ($37,850) while Dongfeng Kinland, with engine technology from France, at between RM280,000 and RM300,000.

The local Dongfeng distribution company plans to export Dongfeng vehicles to Indonesia and Thailand. And Malaysia is likely to become the manufacturing and sales hub of Dongfeng vehicles for the Southeast Asian market.

Most vehicles used in Malaysia's transportation industry are those of European and Japanese brands. The arrival of Dongfeng vehicles is a testimony to the brand competitiveness of the Chinese automaker.