Mother's Day coming for female car users

The coming May 10 is Mother's Day, a time of commemoration and celebration for Mom. Though it's a foreign festival, the meaning for expressing appreciation and gratitude for mothers has crossed over the borders. And it also becomes an opportunity for businessmen to promote sales. It maybe do good to understand the women's preference when choosing cars.

Recently, an online survey conducted by Sinotrust, a leading automobile industry research company showed that among 6772 respondents, over 40% women owned their first car during 20-30 years old, and 44.7% women had their first car during 30-40 years old. Apparently, the mother car owners take the majority among female drivers.

25.8% female car users emphasize the safety most, then the brand and last for the price, different from male car owners' favoring at the automobile's power performance and driving capability, the survey said.

In the current auto market, cars are available in many gorgeous colours which eye the female consumers. The survey said female car users pick silver at their first choice, accounting for 30%, then 20.7% take the radiant red and following by black, blue, yellow and so on.

Apart from colour preference, 64.1% women like the traditional sedan best, with 33.1% taking SUV models.