Voice and touch screen market climbing to $2.9B in 2015

Boston, MA – May 18, 2009 –Despite the current tough automotive environment, new human-machine interface (HMI) technologies, supporting hands-free and navigation ability, present new auto maker opportunities, according to the latest report from the Strategy Analytics Global Automotive Practice, "Automotive HMI: Voice Technology and Touch Screens Have Significant Lead." Other notable trends in HMI technology include steering wheel touch pads, rotary dials, projection technology, and capacitive displays and sensors.

"When adding HMI technologies, proper understanding of consumer preferences will be extremely important to car makers and their suppliers," says John Canali, automotive analyst and report author. "Voice recognition and touch screen will have a significant presence among the ever-growing range of multimedia features in vehicles."

"Voice and touch screen technologies have made significant strides in the automotive HMI market over the past 1-2 years," commented Joanne Blight, Automotive Director. "There is a very strong demand for managing vehicle features safely, and there are certainly opportunities to increase HMI scale economies through partnering and well-targeted HMI design."

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Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds.

Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements.