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Ford expands in China but shrinks global operation

From SinoCast| October 20 , 2009 09:34 BJT

Ford Motor, one of the world's automobile tycoons, is still accelerating the global development shrinkage, but its expansion in China is continued. At the 2009-end, the Ford Asia Headquarters will be moved to Shanghai from Bangkok.
 
The group is set to close down 14 factories and cut 30,000 jobs globally before 2012, and the Volvo brand will likely be sold, according to its latest development strategy. By now, it has successively sold a batch of brands, such as the Aston Martin, Jaguar, and Land Rover.

Presently, Ford accounts for only 2% of the automobile market in the Asia-Pacific region, trailing far behind its rivals. As for China, it cannot catch up with some aggressive counterparts like General Motors (GM), Toyota Motor, and Volkswagen, in terms of total sales volume.

There are only 226 Ford distributors in China, compared with more than 500 and 800 ones of Toyota and GM, respectively.

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