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Kia Motors posts 53.2% growth in Nov global sales

From BusinessIntelligence| December 15 , 2009 09:58 BJT

Kia Motors Corporation has announced its global sales figures for passenger cars (export sales, domestic sales, and sales from overseas plants), recreational vehicles (RVs) and commercial vehicles for November 2009, recording a total of 152,826 units sold. This figure represents a year-on-year increase of 53.2%.

By region, Kia posted year-on-year sales increases in China (29,957 units sold, a 190.2% year-on-year increase), Korea (38,687 units sold, a 48.0% year-on-year increase), Europe (31,188 units sold, a 42.7% year-on-year increase), general markets (31,575 units, a 34.3% year-on-year increase) and North America (21,419 units, a 19.8% year-on-year increase).

Cumulatively, through the first eleven months of 2009, Kia's global sales increased by 17.0% year-on-year and reached 1,489,204 units.

The Chinese market experienced the highest gain with 221,722 units sold to date, representing a 65.2% increase. Korea, general markets, and North America also showed cumulative year-on-year sales increases of 26.8% (366,229 units sold), 14.7% (275,105 units sold) and 9.5% (322,488 units sold), respectively.

To date in 2009, Kia's best selling model in overseas markets has been the C-segment Cerato (known as 'Spectra' or 'Forte' in some markets) with 269,864 units sold. Kia's B-segment Rio and Sportage compact SUV compete fiercely for second place with 159,385 and 157,312 units sold, respectively.

The C-segment cee'd comes in fourth, with 114,498 units sold, and the Picanto concludes the top five with 93,826 units sold.

In terms of vehicle category sold overseas, Kia's passenger and recreational vehicles achieved year-on-year increases in November of 76.1% (74,261 units) and 31.9% (36,529 units), respectively.

Hyoung-Keun Lee, President of Kia Motors Corporation, said, “November has proven to be another tremendously successful month for Kia.

This month we saw growth across all markets and we will seek to continue to satisfy customers with our ongoing rollout of new, stylish and fuel efficient products, including the recently launched Cadenza luxury sedan.”

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