Land Rover Q1 sales in China hit record high, up 200%

Shanghai, April 12 (Gasgoo.com) Land Rover boosted its China sales to over 5000 vehicles for the first quarter of 2010, and set a new record in one quarter with an increase of 200%, nearly half of last year’s total sales.

Land Rover’s March sales grew by 168% year on year. Of which the Range Rover, Range Rover Sport and the fourth-generation Discovery all broke the single-month sales records, with growth ranging from 100% to 400% from a year earlier.

What’s worth mentioning is that the sales of the 2010 Range Rover Sport increased by 400% in a single quarter year on year, becoming another major force of Land Rover’s high-end models.

The Land Rover brand has achieved remarkable success in the global market, with a steady sales increase in the consecutive six months and a prominent sales growth from a year earlier. In particular, the Chinese market, which is also Land Rover’s third largest market in the world, has outpaced other competitors with significant market increase, showing its amazing potential in the auto market. We will continue to dedicate ourselves with great confidence to the development of China’s auto market, said Scott Dicken, general manager of Land Rover China.

Land Rover’s great performance in the first quarter of this year has no doubt benefited from the whole 2010 supreme luxury models launched in the fourth quarter of last year. The legendary land Rover Defender limited version launched March this year made its whole family a spotlight at their first gathering in China. It said that the Land Rover family will also debut at the Beijing Auto Show later this month.