BYD, Toyota new-energy vehicles get highest recognition
Dr. Mei Songlin, JDPower Asia Pacific General Manager China said when announcing the report that among all the brands, BYD's new energy vehicles got very high awareness at the consumer level, accounting for 50% more of less; while Toyota's got the highest recognition among all the joint ventures.
Thus it can be seen that BYD and Toyota are playing leading roles in the new energy vehicles, which the industry insiders believe is due to the early market exploration both carmakers did in this aspect.
The report shows that currently only 2% of consumers are purchasing or plan to buy new energy vehicles, mainly because they have some concerns about the product quality, thinking that the new energy vehicles are inferior to the conventional vehicles in quality and performance.
Consumers expect new energy vehicles to appear in the mid-size and small vehicles and are most positive about the European brands, followed by the self-owned brands, and hope that the new energy vehicles are cheaper and can boost fuel efficiency of at least over 30%.
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