Great Wall Motor introduces sub-brands Haval, Voleex

Shanghai, May 5 (Gasgoo.com) Great Wall Motor officially introduced its new sub-brands Haval and Voleex to the public at the recent 2010 Beijing auto show, Inside Line reported.

The Haval brand, derived from its former Hover, will cover the company's all SUV and crossover models, while its expensive car models are shown as part of the Voleex brand. The Haval is comprised of smaller crossovers with an M designation and larger models with an H designation.

The M-series lineup includes the tiny M1 hatchback, basically a revamp of the Great Wall Peri; the 1.5-liter, a more muscular take on the boxy Coolbear; and the 1.5-liter M3 which is slated to go into production later this year.

The H-series family includes the 121-hp 2.0-liter H3, an update of the original Hover; the H5, with a wide range of engine options when it goes on sale this summer; and the H6, which will start production in 2011.

Voleex is a new name of the Tengyi series. The Voleex sedans include the 1.5-liter C30; the CVT-equipped, turbocharged 1.5-liter C50 (to be produced in early 2011) and the turbocharged 2.0-liter C70 (to reach the market in late 2011).

Great Wall Motor, mainly known in the fast decade as a manufacturer of pickups and SUVs, has started expanding its product portfolio by making derivative small cars such as Florid and Coolbear.