Dongfeng Peugeot seeking to promote "user satisfaction"

Shanghai, May 11 (Gasgoo.com) With the ushering in of its new brand image and the launch of new strategy, Dongfeng Peugeot is going to take this opportunity to fully promote the "user satisfaction" as the core strategy, re-branding, product development and network enhancement as the backbone of the three supporting strategies.

During the recent Beijing Auto Show, the vice president of Dongfeng Peugeot, Lei Xin, kept talking about "user demand" throughout the interview. Obviously, under the strategic thinking of the new brand, Lei Xin is hoping that Dongfeng Peugeot will make a breakthrough from the inside.

Dongfeng Peugeot exhibited two concept cars on the show booth: one of them represents Peugeot's sports car SR1 of a brand new style, another is luxury car 5 By Peugeot that aims at high-end market.

Lei Xin said SR1 will absorb the essence from the style of this concept car and take Chinese market's preferences into account. 5 By Peugeot also reflects its respect for Chinese consumers' preferences in many ways.

In order to highlight the "user satisfaction" as the core strategy, Lei Xin said that in the development of the future products, Dongfeng Peugeot will keep pace with Peugeot brand's global development. In every stage of its vehicle's R&D, Dongfeng Peugeot will cater to the unique demands and preferences of Chinese consumers.