Dongfeng Yueda Kia to launch three new models in H2

Shanghai, June 23 (Gasgoo.com) Media reported that Dongfeng Yueda Kia is set to launch three new models in the second half of this year, including a modified Cerato (Sailatu) with a new black interior, a small modified Forte (Furuidi) model and a heavyweight new vehicle SLC, which joined hands with Sportage (Shipao) in making Kia SUV famous. 

In the first five months, DF Yueda Kia's accumulated sales volume had a year-on-year growth of 94%, to 135,800 units, outperforming the market average by three times.

In fact, starting from April, the automobile market in South China didn't heat up as the weather did. On the contrary, it has a trend of moving into the off-season. Various brands accelerated their paces of price cutting.

In face of this, a source from Kia announced that instead of getting involved in price war, they will keep an eye on the market trends, taking effective measures to respond to all kinds of changes in the market and making efforts to upgrade their service.

Jiang Yubin, vice minister of the sales department of Kia Motors, said that the company has an enormous development scope in South China. Kia devoted more efforts in constructing the network, planning to add another 94 outlets this year to increase the total number of outlets to 440. Besides that, this year Kia will have two more 4S stores in the Guangdong market alone.