Mercedes, BMW push localization further in China

Shanghai July 22 (Gasgoo.com) Recently, media reported that Mercedes-Benz (China) got a big promotion in its position within the company.

Klaus Maier, CEO of Mercedes-Benz China Ltd., was promoted to the same level as CEO of Beijing-Benz DaimlerChrysler (BDDC), both report to Benz headquarters in Germany. Several local professional managers: Cai Gongming, Mao Jingbo and Wangyan, who are the directors of sales, marketing and public relations respectively were also promoted to the position of vice presidents of Mercedes-Benz China Ltd.,.

Mercedes-Benz's promotion of Chinese managers is a reflection of multinationals' strategy of talents localization. Data show that Mercedes-Benz China sales in the first half of this year grew 122%. With the upgrade of Mercedes-Benz in China, apart from the promotion of high officials, the chain reaction will continue.

It is reported that Mercedes-Benz is planning to divide its business in China into three main areas: Eastern, Central and Southern districts and managers of these districts will be entrusted with important posts.

In fact, precedent to Mercedes-Benz, Christoph Stark, CEO of BMW (China) first committed frantically to the cultivation of native talents. After years of training, almost all the key positions of BMW China are dominated by native talents.

In addition, the newly released "Joy of BMW" brand concept, taking the original English word "Joy" and translated into the Chinese "pleasure", coupled with the use of facial painting (types of facial makeup in Peking operas) profile as its logo fully demonstrated BMW's determination to boost localization.