Haima Auto aims to boost sales to 1 mln units before 2015

Shanghai September 10 (Gasgoo.com) Haima Auto aims to boost annual auto output and auto sales to 1 million vehicles before 2015, Marketing Director of Haima (Zhengzhou) Automobile Co., Ltd. said recently.

Haima Auto posted a net profit of 191 million yuan ($28.2 million) for the first half, an increase of 289 million yuan ($42.7 million) over the same period last year. Meanwhile, the company's revenue and sales volume gained 89.9% year-on-year and 110% year-on-year to 4.9 billion yuan and 103,000 units driven by new lunches.

Haima Zhengzhou will launch nine new models to the domestic market in the next two years, including six commercial vehicles and three sedans. Moreover, two models with codenames M1 and M2 and one A-Class model are under development in the base.

With expansion of the domestic minibus market, Haima Auto will gradually enrich the product-line up of its minibuses through establishing 1,000 sales outlets and 1,000 service stations across the country.

In the first half of this year, Haima Zhengzhou reported sales of 33,000 units, of which the Fushida brand sold 3,200 units while the newly launched "Prince" sold 1,400 units.

Seeing rising demand for the Haima Knight and Haima Prince, the company said it is expected to sell 180,000 units in China this year. The Fushida minibus has already sold 100,000 units since its launch. Haima Auto will strive to sell another 100,000 units, or at least 60,000-70,000 units.