Ford sees Sept U.S. auto sales up from August

Ford Motor Co (F.N) President for the Americas Mark Fields said on Thursday he expects September U.S. light vehicle sales to top the 11.5 million annualized sales rate from August, which matches analysts' forecasts.

J.D. Power and Associates also on Thursday estimated September U.S. auto sales of 11.8 million vehicles at a seasonally adjusted annualized rate, up from 11.5 million for August.

In September 2009, sales were only 9.2 million units on an annualized basis.

The J.D. Power forecast for retail sales to consumers in September is 9.7 million vehicles on an annualized basis. This would be the highest monthly retail sales rate in two years, other than August 2009 when the federal government's cash-for-clunkers incentives boosted sales briefly, it noted.

The total auto sales rate includes fleet vehicles, which are sold to government, business and rental agencies.

In a separate report, CNW Research said the company has turned itself around in the past few years and that more potential U.S. car buyers are considering Ford.

"Through August of this year, fully 29 percent of those planning to buy a new vehicle within six months had a Ford nameplate among the top three contenders," CNW said in a research note issued on Thursday. "That's up nearly 6 points from 2009 and 10 points from 2008, and represents the highest share of the decade, and besting Toyota Motor Corp (7203.T) for the first time since 2003."

Toyota's consideration rate, meanwhile, has fallen to about 21 percent from 37 percent in 2007, CNW said, because of a stream of negative news about its safety recalls.

PENSION EXPENDITURES

Fields also countered an analyst's forecast that the No. 2 U.S. automaker's earnings will suffer in 2011 because of increased pension expenditures.

"We don't expect it to have a significant impact next year on our earnings," Fields said of the pension issue.

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