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Chery axes Rely's business division

Carmen Lee From Gasgoo.com| April 02 , 2011 01:49 BJT

Chery axes Rely's business division

Gasgoo.com (Shanghai March 31) - Chery has announced that it will be axing the business division of its Rely brand, the Beijing Times reported yesterday. The division was created last September as part of the manufacturer's management restructuring program. Chery will now take direct responsibility for marketing and sales for the Rely and Riich brands.

Ma Deji (pictured), Chery's deputy general manager and head of sales, said that Chery's decision to axe the department was done in order to better allocate resources, and was not indicative of a change in the manufacturer's brand restructuring policy.

The Rely brand's business division was under the control of Chery's Qilin Sales Company before gaining independence. According to the manufacturer, the Rely brand's sales are still too small to warrant having an independent division, which led to yesterday's decision.

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