Volvo holds summit in Beijing announcing new global strategy

Gasgoo.com (Shanghai August 25) - Volvo Cars held a press conference in Beijing earlier this week, with Senior Vice President for China Operations Shen Hui, Global Marketing President Richard Monturo and Chinese Sales President and Executive Chairman Richard Snijders all making an appearance. At the event, Volvo executives announced their new global 'people-first' strategy for the brand.

Volvo's new strategy will revolve around on building product design and engineering around consumer needs, in order to both improve the individual, technological, safety and driver-related aspects of the manufacturer's products, as well as to promote the quality of its dealer network and customer service. Volvo hopes to make use of its experience as a prestigious Western luxury brand.

Volvo's development in the Chinese market has been stable, with the manufacturer having progressed from having one small sales company to establishing a complete regional headquarters with a qualified local management team. Volvo already has 117 dealers to date, and plans to open ten new training centers within the year. The manufacturer sold over 21,000 vehicles in the first half of the year, 36 percent higher than its 2010 performance. Volvo's plans to establish a new factory in Daqing, Heilongjiang are currently waiting government approval.