Guangqi Toyota to establish sales network department

Gasgoo.com (Shanghai May 14) - Guangqi Toyota is planning to establish an individual department to oversee its sales network in the country, the Internet News Agency reported today. According to a source from within Guangqi Toyota, the department, which will oversee advertising and brand management, will allow the joint venture's sales network to become more efficient.

Guangqi Toyota is following the example of other Chinese JVs, including Dongfeng Nissan, which set up its so-called 'digital marketing department' earlier this year. The new department played a major role in netting 100,000 sales for the JV. According to internal sources, Guangqi Toyota has been researching the possibility of establishing an individual sales network department for more than half a year now. Chen Daohong, director of the JV's internal public relations, has been tipped as one of the candidates to head up the new department.