Dongfeng Peugeot 3008 to make Chinese market debut in 2013

Gasgoo.com (Shanghai September 5) - Dongfeng Peugeot Citroën has announced its intent to enter the ever popular market for SUVs in China with the Peugeot 3008 earlynext year, ycwb.com reported today. The news comes as the joint venture announced its so-called 'E strategy', which will focus on improving efficiency, economy and environmental friendliness of its vehicles.

The 3008 (pictured) is equipped with the joint venture's recently debuted 1.6 L turbocharged high pressure engine. The engine is the result of joint research and development work between PSA and BMW AG. It will also be featured in the Peugeot RCZ and Mini Cooper, as well as other vehicles. Current production numbers for the engine are now at 1.4 million units.

Dongfeng Peugeot originally brought over the 3008 to China in 2010. However, due in part to its high price tag, the crossover's sales failed to meet expectations. Given the increasingly popularity of SUVs in China, it is natural for the JV to try its hand once more.